Techno Main Salt Lake hosted Campus Jams #3, bringing together students, developers, designers, and technology enthusiasts from across colleges. The event came at a proud moment for the community, with GDG On Campus TMSL recently recognized by Google India as the Top GDG Community in Eastern India. Organized in collaboration with the Figma Community at Techno Main Salt Lake and supported by Miro Meetups Kolkata, Campus Jams #3 celebrated innovation, design, and collaborative learning within the TMSL developer ecosystem.
The event featured engaging sessions by Shreyan Ghosh, AI and Product Design Generalist at Microsoft, and Ruchi Pandey, Designer at Intelisync. While Shreyan shared insights on how AI is reshaping product design and enhancing creative workflows, Ruchi highlighted the importance of visual storytelling and user-centric design in crafting impactful digital experiences. Their sessions provided students with valuable industry perspectives and practical takeaways on the evolving world of design and technology.
Shreyan Ghosh shared, “Not the entire workflow has been automated. We are leveraging AI to make certain parts of the process easier. That’s why it is AI-augmented.” He explained that AI can play different roles depending on the situation – acting as an “execution partner” when both the problem and solution are clear, an “exploration tool” when teams know the problem but are still searching for the best solution, and a “thinking partner” when both are unclear. Emphasizing the value of AI in exploration, he remarked, “You know what hurts, but you don’t know the cure yet,” highlighting how AI can help generate ideas, refine questions, and support better decision-making.
Ruchi Pandey shared, “AI is giving us the speed, and we as designers are giving the app the required soul.” Through examples of platforms like Swiggy and Myntra, she explained that while AI can generate polished designs in seconds, it often lacks the emotional connection that makes products memorable. Emphasizing the importance of human-centered design, she noted, “Prompts can give you amazing results, but there are things which only a human can give you,” highlighting the role of empathy, personalization, and user understanding in creating meaningful experiences. Summing up her message, Pandey stated, “AI is for saving time, and humans are for adding the soul,” reinforcing that technology and human creativity work best when combined.
Over the years, GDG On Campus TMSL has successfully organized flagship initiatives such as TechSprint Hackathon, Build With AI, Google Cloud Arcade, Solution Challenge, Blockchain and Designing Workshops, Study Jams, speaker sessions, and community meetups. These initiatives have impacted hundreds of students by providing opportunities to develop technical expertise, leadership qualities, teamwork skills, and real-world problem-solving abilities.
The community expressed its gratitude to Dr. Dipankar Bhattacharyay, Principal of TMSL, Dr. Soumik Das, Vice Principal and Faculty Advisor of GDG On Campus TMSL, Dr. Anirban Goswami, Dean of Student Affairs, and other faculty members whose continuous encouragement and support have helped student-led initiatives thrive. Special appreciation was also extended to Subhojit Bhowmik Sir and Dr. Sudipto Chakraborty Sir for their mentorship, guidance, and unwavering support throughout the journey.
Under the leadership of Srijan Paul, Lead Organizer of GDG On Campus TMSL, along with the dedicated efforts of the 4th Year CSDS students and the entire organizing team, the community has successfully built an ecosystem centered on learning, collaboration, leadership, and innovation. This collective effort has enabled GDG On Campus TMSL to emerge as the No.1 GDG Community in Eastern India as recognized by Google India.
As Campus Jams #3 concluded with inspiring discussions, meaningful networking, and fresh perspectives on AI and design, it reaffirmed the power of student communities in driving innovation and learning. The event’s success, combined with Google India’s recent recognition, reflects the collective efforts of every organizer, volunteer, speaker, contributor, and supporter who continues to shape the thriving GDG On Campus TMSL ecosystem.