Today, the BBA students of ASMi B-School, Techno India University, embarked on an exciting industrial visit to the Coca-Cola Factory — Diamond Beverages — located at Taratala, Kolkata. The visit brought together students from both the 1st and 2nd years, offering them an enriching opportunity to explore the corporate world beyond the classroom.
From the moment they entered the facility, the students were captivated by the precision, scale, and efficiency of operations. They observed the entire production process — right from manufacturing and bottling to labeling and packaging — gaining firsthand knowledge of how one of the world’s most iconic beverage brands maintains its global standards of quality and consistency.
It was a truly hands-on learning experience where students got to see their classroom lessons come alive before their eyes. Watching how business theories translated into real-world practices left them both amazed and inspired. The tour gave them valuable insights into how Coca-Cola manages its vast operations, seamless supply chains, and sustainable production systems that ensure excellence at every stage.
The factory professionals also interacted with the students, explaining the behind-the-scenes efforts that go into maintaining efficiency, quality control, and environmental responsibility. The visit helped students understand how teamwork, innovation, and strategic management come together to drive success in a large-scale organization.
The day was filled with learning, curiosity, and excitement as students explored, asked questions, and connected theory with practice in a real business environment. For many, it was an eye-opening glimpse into the professional world they aspire to join in the future.
The visit concluded with smiles, photographs, and a shared sense of accomplishment — a truly refreshing experience that blended education with enjoyment, perfectly capturing the spirit of experiential learning at ASMi B-School, Techno India University.