Kolkata, March 2025 – Rotary Sadan became a crucible of cultural vision as the Pointers Conclave & Expo 2025 V4.0 convened to discuss the ambitious goal of elevating Kolkata’s Durga Puja onto the world stage. The session, “Establishing Kolkata Durga Puja as a Global Tourism Destination – Opportunities and Challenges”, transcended typical academic discourse, delving into the emotional core of a festival that defines the city’s identity.
The event commenced with a symbolic lighting of the ceremonial lamp by Prof. Manoshi Roychowdhury, Co-Chairperson at Techno India Group and Dr. Shashi Panja, Hon’ble Minister of Women & Child Development and Social Welfare, Government of West Bengal, setting the stage for a profound exploration of Durga Puja’s potential. A diverse panel, including Dr. Sanjukta Ghosh (SAI, SOAS University of London), Anirban Mukhopadhyay (Heritage Bengal Global), and representatives from prominent Puja committees, gathered to dissect the intricate relationship between tradition, tourism, and cultural evolution.
Durga Puja, more than a mere celebration, is the city’s living pulse, a sentiment echoed throughout the room. The conversation centered on how to share this emotional resonance with a global audience, showcasing Kolkata’s vibrant art, rich heritage, and inclusive spirit. The challenge, as articulated by the panelists, lies in crafting a global brand for Durga Puja while safeguarding its intrinsic authenticity.
A highlight of the conclave was the announcement of a Durga idol, ingeniously crafted from tissue paper by students, which was displayed in Peterborough, UK, on March 23rd. This initiative not only symbolizes the fusion of innovation and tradition but also demonstrates the feasibility of sustainable cultural practices. Prof. Roychowdhury illuminated the origins of this eco-conscious project, emphasizing its roots in creative ingenuity and environmental awareness.
The panel’s dialogue underscored a fundamental truth: Durga is not merely an icon; she embodies the creative spirit of every artist, artisan, and devotee. The task at hand is to navigate the delicate balance between global expansion and the preservation of this intangible essence.
As Kolkata strives to establish Durga Puja as a globally recognized cultural phenomenon, the core message remains clear: this festival is an emotional journey, a tapestry of traditions and shared pride that must be experienced and cherished. The Pointers Conclave & Expo 2025 V4.0 served as a pivotal step in this endeavor, laying the groundwork for a future where the world can truly understand and appreciate the soulful heart of Kolkata’s most celebrated festival.